Selling your raw data is a practice from the past!
Explore the many ways you can generate the maximum direct profit out of your data
Get The Highest Revenues Out Of Your Data!
Multiply direct revenues by Converting the app collected data to highly profitable Data Monetization Offers
Selling Raw Data is no longer beneficial.
So what are the other types of highly profitable direct data monetization?
Data as a Service
The simplest way to make revenue out of your data is to offer it to third parties as anonymized target groups for marketing campaigns. These campaigns are initiated from your system and nobody else could have any direct access to this data. It must be through your interfaces
Insights as a service
Depending on the type of your business, you may not only have data about your customers, but also have access to a lot of data about various business domains. You can use this data to generate market insights about the competition and consumer behaviors.
Analytics as a Service
If your data allows you to provide “Insights as a Service”, then you can even take a further step and integrate analytics tools to be used by third parties to directly analyze your anonymized data
AI Decisions as a Service
This is the highest and most valuable form of external data monetization, by which you can offer your third party customers accurate decisions based on AI deep analysis for your data and customer behavior in real-time. i.e campaign audience recommendations, next best action, trend analysis, … etc.
Every company operates on data, but most don't know how make data monetization successful.
We don’t only provide you high-niche monetization tool, but we also support your 7 stages overall Data Monetization strategy & transformation starting from planning & formalization, and all the way through strategy execution, technical implementation, measurements and improvements
Our knowledge stretches across all major cloud platforms, data management sources, and business intelligence tools.
- Strategy & Execution Consultancy
- Data Management
- Data Quality & Enrichment
- Data Protection
- Data Privacy Legal Compliance
- Continuous Improvements & ROI Maximizing
- Product Setup & Customization
- Product Support
If a business wants to monetize its data, it needs to be completely compliant with regulations.
Whether hosted on prim or a private cloud, our security experts will make sure your data is 100% secure and that your data monetization strategy is compliant with the global data protection laws.
Our data experts will always make sure:
- Your data is collected legally
- And Stored correctly
- And is allowed to be sold, or used in the manner that’s intended.
Data Privacy & Protection
Protective Digital Privacy Standards
Whether on-prim or on the cloud, protective digital privacy standards, measures and technologies are strictly applied to protect your data from intentional or accidental destruction, modification or disclosure.
Contact Policy & Consent Management
Capture and save customer consent details as required by the GDPR or any other data protection regulation Manage the consent of each person and the frequency of contact across all communication channels.
Standard Regulations
Lagorta is supporting the standard regulations (i.e GDPR, CCPA,... etc) that your business must follow in order to ensure the sensitive digital assets (personally identifiable data) you own are guarded against theft and misuse.
Flexible Configuration
Protect your Sensitive user, customer and geographical locations data. Lagorta helps you easily block any type of data from being accessed by the application.
Lagorta has made the complex monetization process simple for you
Using Lagorta EDM, you will be able to create new self-service accounts for your 3rd party customers, that enables them to use your anonymized data to use your data to launch personalized marketing campaigns over multiple channels, or get the maximum benefits of your data by purchasing additional services like:
- Geo-based Market insights & competition analysis
- Trend Analysis
- Customer 360 analysis insights
- AI business forecasting and campaigns optimization
- Multi-dimensional segmentation with ability to bring in their own customer’s data and merge it with your data in a one enriched and more valuable dataset
- And design and launch automated event-based marketing communicationÂ
Lagorta EDM - How it works
Import your anonymized data to Lagorta Monetization Engine, create your flexible rate plans and consumer segments (data criteria)
Allow Your B2B Customer to launch multi-channel marketing campaigns using your anonymous data.
See Our Case Study with Etisalat 
Lagorta EDM enabled Etisalat Misr to leverage their data to the advantage of their enterprise customers, and offer them B2C user engagements through multiple channels and devices.
60%
decrease in manual work
350 MillionÂ
SMS/ Month
$150K
Annual Cost Saving
$20 Million
Expected Additional 5-Years RevenueÂ
10K
Expected 5-Years New Enterprise Customers
4
Additional new campaign types, unlimited subscriber attributes have been added, expected to generate $20 Million additional revenue over the coming 5 years
3
Fragmented systems have been replaced by Lagorta, saving Etisalat $150K annually
Banking Sector
Banks hold the data of millions of cards and transactions with a view of their customer’s lifestyle and insights into which stores they visit, how much they spend and where they go for vacations, … etc. This data can be anonymized and offered customer insights or used to launch marketing campaigns.

Additionally, acquirer banks hold a lot of data about their merchants that can be used to generate important market insights.
Telecom
Telecom companies can leverage their anonymous customer data to launch targeted campaigns as well as capitalize on their ability to anonymously and legally detect real-time locations and hence, launch location based targeted campaigns.
Healthcare
Health insurance companies can offer great market insights using the detailed data, they collect through invoicing, about which hospitals, doctors, medications are used by patients and can also offer these entities access to run targeted campaigns on their anonymized data.
E-commerce
By analyzing their customers’ orders details browsing behavior, bi E-commerce platforms can offer specialized market insights on which brands or products are selling more, the market share of each brand and consumers’ basket analysis and trends. Additionally, these brands can use your data to launch targeted campaigns or publish personalized Ads.
Government
Governments hold huge diversified data about citizens, hence, there are unlimited use cases and opportunities for secure monetization. 

Taking the Traffic departments as one example, these entities have huge amounts of data about which car brands and models are being used by the citizens and in which cities and areas. This can be used as insights by sellers, maintenance centers, accessories shops, ..etc or also allow them to launch targeted campaigns
Airlines
Through booking systems, airlines can monetize their data by providing airports, hotels, touristic places, … etc. a tool to reach out to their anonymous customers of interest with special offerings
